Privacy Policy

1. Information We Collect

When you interact with West Michigan Solar — whether through our quote form, phone, or email — we may collect the following types of information:

• Contact information — your name, phone number, and email address.
• Property information — your address, home size, and average monthly electric bill, used solely to provide an accurate solar estimate.
• Usage data — pages visited, time spent on site, and referring sources, collected anonymously through analytics tools such as Google Analytics and Google Ads.
• Communication records — any messages you send us via form submissions or email.

2. How We Use Your Information

We use the information we collect to:

• Prepare and deliver a personalized solar savings estimate.
• Contact you to schedule a free home assessment.
• Respond to your inquiries and provide customer support.
• Improve our website, services, and user experience.
• Track advertising conversions and optimize our marketing campaigns.

We will never sell, rent, or trade your personal information to third-party marketers or data brokers.

3. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze site traffic. These include:

• Essential cookies — required for the website to function correctly.
• Analytics cookies — Google Analytics collects anonymous data about how visitors use our site (pages viewed, session duration, etc.).
• Advertising cookies — Google Ads uses cookies to measure the effectiveness of our advertising and show relevant ads. Our site includes a Google Ads conversion tag (AW-18020985457).

You can control or disable cookies through your browser settings. Disabling cookies may affect some functionality of the site. To opt out of Google Analytics tracking, visit tools.google.com/dlpage/gaoptout.

4. Third-Party Services

We use a small number of trusted third-party services to operate our website and business:

• Google Analytics & Google Ads — for website analytics and conversion tracking. Governed by Google's Privacy Policy at policies.google.com/privacy.
• Google Maps — to display our service area map. Governed by Google's Privacy Policy.
• Readdy.ai — the platform that hosts this website.

These third parties have their own privacy policies and we are not responsible for their practices.

5. Data Security

We take reasonable precautions to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our website is served over HTTPS to encrypt data in transit. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Your Rights

You have the right to:

• Request access to the personal data we hold about you.
• Ask us to correct or delete your personal data.
• Opt out of marketing communications at any time.

To exercise any of these rights, contact us at kaydensonefeld@gmail.com or call (616) 919-1544.

7. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

9. Contact Us

If you have any questions about this Privacy Policy, please reach out: